Special Guests

Elan Lee

Founder / Chief Designer, Fourth Wall Studios


Grand Inquisitor

Elan believes that if you’re bored, you’re doing something wrong. A self-identified entertainment-addict, Elan has spent his career finding and sharing ways to extract adventure from the world around us. From surfing down flooded streets to broadcasting a radio drama over thousands of payphones, Elan has pioneered breakthroughs in the area of entertainment through his role as Creative Director for projects such as I Love Bees, and The Vanishing Point, and Lead Designer on NIN: Year Zero. Elan was Lead Game Designer for the XBOX, and is considered among the foremost Alternate Reality Game Creators in the world. He has been featured in WIRED magazine, The New York Times, Entertainment Weekly, and the Wall Street Journal. He has won awards for best web game of the year, best advertising campaign of the year, and best idea of the year. He can also juggle.

Steve Peters

Producer, Experience Designer - 42 Entertainment


Showcase Speaker

Steve made the jump from ARG player to community leader to professional alternate reality and immersive experience designer, joining 42 Entertainment in 2005. Since joining 42E, Steve has played key roles on the design teams of innovative and award winning player experiences, including Last Call Poker (Activision’s GUN), Dead Man’s Tale (Pirates of the Caribbean II), Vanishing Point (Microsoft/AMD), Year Zero (Nine Inch Nails), and Why So Serious? (The Dark Knight). Steve has unique design strengths in understanding the audience, keeping track of the small details which make the story real, and keeping the player experience foremost, all of which are the essential ingredients of successful ARGs. Prior to joining 42E, Steve founded the Alternate Reality Gaming Network (now ARGNet) in 2002, and was on the design team for Project Mu (Metacortechs), which is widely regarded as the most successful grassroots ARG to date.

Dave Szulborski

ARG Studios


Keynote Speaker

Dave Szulborski has been actively involved in the world of Alternate Reality Gaming / Immersive Marketing for over seven years. Starting out as a beta tester for Electronic Arts’ Majestic, he has gone on to have created, developed, or worked on some of the most successful and critically acclaimed Alternate Reality Games of all time, such as the multi-award winning Art of the Heist (Audi), Who Is Benjamin Stove? (General Motors), Unnatural Selection (Magnolia Pictures’ The Host) and several independent / amateur games including Chasing The Wish and Urban Hunt. Dave has most recently worked on projects for a Microsoft software release, a major Random House book release, and a new HBO original TV series, as well as working with BBN Technologies to help develop an ARG-based training program for the U.S. military. Dave has also created non-ARG games, puzzles, or interactive online components in campaigns for the film National Treasure 2: Book of Secrets (The President’s Book Blog), the 2007 Dreamworks/Paramount Transformers movie (Rise of the Chevy Autobots), Dreamworks’ Shrek the Third (Fairy Tale Ransom), and the film Over the Hedge (HedgeGames).